The Team
Word Association – where communication changes lives
Jason Penn
Creative Director
Jason brings real creative flair to all projects. Having identified a client’s objectives, he creates an original design concept which is imaginative, eye-catching and is right on brief. With a broad range of design experience in creating, developing and implementing new brand identities, and designing anything and everything from corporate literature to websites, Jason ensures clients the highest quality design solution every time.
“Word Association gives me the individual freedom to be creative while being part of a strong team. I’ve been able to create a work situation which is also harmonious with my domestic life and many people never achieve this.”
Career Summary: Jason graduated from Wolverhampton University in 1991 with a degree in Graphic Design & Visual Communication. He then worked as a designer for various design consultancies and advertising agencies in Birmingham, in areas including brand development, advertising, point of sale and corporate literature, for clients such as Cadburys, Scrivens Opticians and Staffordshire Building Society. He has also worked as in-house designer at Kemps Publishing and West Midlands Police, plus Art Director at Cole Creative Communications. Jason lives in Birmingham with his wife and two young children and teaches guitar in his free time.
Communication changed my life when… I’ve always been interested in, and engaged in, creativity - art, science, design, music, history, comedy, literature, graphic novels and films. I don’t think any one thing has triggered that interest – it’s probably genetic.