Marketing Strategy
For any successful communication, you need to know what you want to say, how you should say it, who you say it to and what you want to achieve. Fairly obvious you would think, yet so many organisations embark on communication campaigns not knowing the answers to any of those questions.
Effective communication is about focus and clarity:
- being clear about your marketing objective
- determining how you will communicate through newsletters, PR, websites etc.
- establishing and understanding your target audiences
- getting your messages across
Once this is written down, communicated and understood, you can roll out your marketing campaign with confidence, measure its effectiveness and achieve your business goals.
Word Association offers a service which helps you achieve just this. We assemble teams of key people often including the chief executive, board members, marketing staff, operational managers, customers and stakeholders and run a half-day workshop exploring objectives, targets, messages and tactics.
It’s a fun, interactive session using creative brainstorming techniques and thought-provoking forms which helps set organisations on the right course. Using what we learned from the workshop, plus other research we carry out, we draft the strategy then present it back to the same group for comment then implementation.
The strategies can be for your business as a whole or for specific areas, campaigns or departments.
Find out more about our marketing strategy service and check out a strategy we produced for a Midlands Council’s audit inspection communications.
Marketing a sheltered housing scheme? Download information on how we can help.
