Services - Media Relations

Media Relations

At Word Association we draw on our experience as trained journalists and public relations consultants to implement media relations campaigns that achieve your aims. We offer a comprehensive, results-focused service which includes:

initial research to gather information about the client's business, identify clear objectives and agree procedures for handling media enquiries
producing a regular flow of lively, readable news releases
commissioning photographers and working with them to produce attention-grabbing pictures
using a top media database to produce a core list of named journalists
journalist follow up and liaison
continually monitoring the progress of each media campaign by supplying and evaluating all cuttings, tapes and videos
supplying clients with a folder for newscuttings, embellished with their company logo
producing our unique PR reports for the client, either monthly or quarterly, reviewing activity and coverage as well as suggesting ideas for the future.

Other services include crisis management, where we can use our experience and good contacts with the media to defuse potentially difficult situations. We can also provide media training for key spokespeople from your organisation, equipping them with the skills and confidence they need to handle press enquiries and interviews, both face to face and over the phone. Word Association’s chief executive Mark Thomas has led workshops about communicating effectively with the media. You are welcome to download his presentation.

Word Association carries out media relations work for a wide range of organisations including:

local authorities
health trusts
housing associations
social care organisations
a large car dealership
an NHS fertility unit
a charity working for older people
a security printers
police federations

We also do it for ourselves and, as you would expect, with great success!