Automotive

Word Association's base in the Midlands, together with the wide range of services it offers, make the company a logical choice for automotive clients. One of the most prestigious is a major car dealership in Coventry. Our services for the firm have included:

• placing weekly sales advertisements in the local press, as well as national daily and Sunday newspapers
• producing 'advertorial' features and supplements
• advertising in specialist motor trade publications
• commissioning radio advertisements
• handling media relations to publicise new staff appointments, high profile customers and sponsorships
• publicising new product launches with the local and trade press
• writing and producing a newsletter for customers to showcase new products and services and raise the profile of the dealership.

Other automotive clients include a Midlands Service Centre and a body panels manufacturer.