What makes a story?


Many members of our team have an extensive background in journalism, so our advice on giving the media what they want is second to none.

Here, we give a brief overview of the kind of stories the media are interested in and how to spot a good PR opportunity.


Download our ‘What makes a good story’ resource



1. Always look for the human interest.

2. Give your PR events an unusual twist.

3. Start a campaign.

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