Word team scoops top award for ‘utterly compelling’ book

CIPR Award Winner 228x136
We are proud to have won one of the PR ‘Oscars’ for an ‘utterly compelling’ book which boosted the profile of social housing in the Midlands.

The book we produced was named ‘Best External Publication’ in the CIPR Excellence Awards 2014.

It beat off stiff competition from hundreds of organisations, including high profile national charities and global companies.

The award recognises a commemorative book we produced – ‘The Home That Jack Built – for Midlands social landlord whg.

Designed to celebrate whg’s 10th anniversary, the publication centres on the life of 87-year-old Jack Haddock, one of their longest standing customers who has lived in the same house since 1927.

Featuring Jack’s reminiscences and photos, the book tells his story alongside the history of Walsall’s social housing and whg’s achievements.

Judges said the book ‘really stood out’ from the other entries and congratulated us on our achievement.

They said: “Word Association transformed a potentially dry topic into an utterly compelling real-life story. Through their nostalgia-rich publication, they manage to counter the negativity currently surrounding social housing.”

Word Chief Executive Mark Thomas said: “We are thrilled to have won this prestigious award for a project our team really enjoyed working on.

“Not only is the book an engaging read about a fascinating character, it is also an interesting record of social housing’s achievements which has helped raise the profile of this sector’s important work.”

The Chartered Institute of Public Relations (CIPR) Excellence Awards recognise outstanding public relations talent across the country.

We were selected from 700 entries before attending a panel interview with expert judges.

Winners were announced at a glittering ceremony in London on Tuesday (17th June), when over 150 finalists competed for 30 awards.

Posted on by Mark Thomas

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