Word in running for prestigious award

CaseStudies-whg100Book

We are delighted to have been shortlisted for a prestigious national award for producing an “outstanding” commemorative book showcasing the work of one of our clients.
Word Association is one of just six finalists in the running for the CIPR Excellence Awards 2012 for the External Newspaper, Magazine or Publication category.
Our team has been shortlisted for “whg 100”, a stylish coffee table-style book produced for West Midlands housing provider whg.
We have won through to the final in the face of stiff competition from a total of 700 award entries, which have been narrowed down to just over 150 finalists in 28 categories.
Finalists will now be put through their paces in a series of one-to-one interviews by an expert judging panel, before the winners are finally chosen and announced at the Excellence Awards black tie dinner in London on 28 May.
The event, now in its 27th year, is the most prestigious annual celebration of the public relations profession, with up to 900 guests attending from across the industry.
“whg 100” was produced to showcase housing provider whg’s achievements and commemorate its move to new purpose-built offices, reflecting the diversity of the organisation’s work with the focus firmly on the customers it serves.
Its new address – 100 Hatherton Street in Walsall – inspired the theme, with the book containing 100 elements to illustrate the story of whg and a cross-section of its customers.
The book comprises 10 customer stories – spanning 10 decades – interspersed with 90 fascinating facts and figures about whg and illustrated with a mixture of striking colour and black-and-white photographs.
Our Chief Executive Mark Thomas said: “I am delighted we have been shortlisted for one of the PR industry’s most prestigious awards.
“We are extremely proud of the ‘whg 100’ book and put a lot of work into making it the imaginative, interesting, visually striking publication it is. It is a fantastic book, creatively designed, well written, stylishly put together – and a good read.”
Jane Wilson, CEO of the CIPR, said: “To make the CIPR Excellence Awards shortlist is a statement of achievement for any individual or organisation.
“The sheer number of high quality entries received this year, especially when things are still pretty tough out there economically, is testament to a thriving industry.
“There really is no greater recognition of professionalism, creativity and hard work than to reach the final stages of the Excellence Awards.”

Posted on by Rosie Word

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