One of our directors ditched her laptop and notepad for a rucksack and hiking boots to conquer one of the highest mountains in the world for charity.
Michelle Pearson, our Client Services Director, trekked up Mount Kilimanjaro, in Africa, to bring in funds for Trident Reach the People Charity.
As a member of the Word Association team she has worked closely with the Midlands-based charity, providing PR and marketing services, for the last 18 months.
She has just returned from her African adventure, along with a group of colleagues from the charity who braved extreme temperatures and high altitude to reach the 19,330ft summit.
Sponsorship is still coming in but, along with other fundraising initiatives over the next few months, the successful trek will help raise a target figure of £75,000.
Funds will pay for three minibuses which will offer a transport lifeline to vulnerable people, including the elderly and women and children who have fled domestic abuse, so they can enjoy trips out to boost their self-esteem and quality of life.
The intrepid adventurers spent eight days completing the trek up and down the mountain – the tallest in Africa.
Michelle said: “It was a fantastic experience and was amazing to finally reach the summit after days of trekking. It’s difficult to put the experience into words but is something we’ll all talk about for a long time and it was great to do it for such a worthwhile cause.”
She got in training for the trip by walking, swimming and doing gym classes such as zumba and step.
Michelle was joined on the fundraising trip by 10 colleagues from Trident Reach and a number of friends and relatives.
Mount Kilimanjaro is a dormant volcanic mountain in Tanzania, in East Africa. It is the tallest free-standing mountain in the world. As well as contending with the risk of altitude sickness, the Trident Reach fundraisers climbed its slopes in temperatures ranging from 27C during the day to -20C at night.
Trident Reach provides housing, care and support services to vulnerable people with a range of needs across the Midlands region, including homeless people, those with disabilities or mental health problems, the elderly and people fleeing domestic abuse.
Anyone interested in donating to the fundraising drive can go to www.virginmoneygiving.co.uk/michellepearson