PR expert swaps laptop for hiking boots in mountainous charity challenge


One of our PR experts is swapping her laptop and notepad for a rucksack and hiking boots as she takes on an epic charity challenge to help vulnerable people in the community.
Client Services Director Michelle Pearson will climb one of the highest mountains in the world to bring in funds for Trident Reach the People Charity.
As a member of the Word Association team she has worked closely with the Midlands-based charity, providing PR and marketing services, for the last 18 months.
Next week she will join a group of colleagues from the charity to trek up Mount Kilimanjaro, in Africa, braving extreme temperatures and high altitude to reach the 19,330ft summit.
They aim to raise £75,000 to buy three minibuses which will offer a transport lifeline to vulnerable people, including the elderly and women and children who have fled domestic abuse, so they can enjoy trips out to boost their self-esteem and quality of life.
The intrepid adventurers will spend eight days completing the trek up and down the mountain – the highest in Africa. They have spent the last few months getting fit and raising sponsorship for the expedition, ready to fly out on 3rd October.
Michelle said: “I am humbled every time I visit one of Trident Reach’s services and see the amazing work they do to support vulnerable local people.
“There was a woman at their homeless service who held a professional job for over 10 years but lost it due to the recession and, after a couple of months out of work, lost her home too. It made me realise it can happen to any of us and I wanted to help make a difference.
“I’m looking forward to the trek because I love new experiences and am looking forward to spending time with a group of people that I don’t know that well – I’m hoping we come away firm friends planning our next adventure.”
Michelle has been training for the trip by swimming and doing gym classes such as zumba and step.
She added: “I’ve also become a regular sight wearing hiking boots around Cannock, Hednesford and Cheslyn Hay as I’ve swapped my car for walking to get around whenever possible. It takes me longer, but I’m hoping to see the benefits in my petrol costs!”
Michelle will be joined on her African adventure by Trident Reach’s Head of Finance Patrick Smith, Reach South Derbyshire Shop Manager Gina Barsby, Tenancy Support Officer Ellie West, Healthy Eating Project Coordinator Jane Strand, HR Performance Officer Melvin Ward, Performance Administrator Lydia Beaumont, Senior Support Worker Jade Revill-Ross, Apprentice Recruitment Administrator Aaron Moreton and Young People’s Mentors Matt Peniket and Harbinder Kaur.
Also taking part in the fundraising challenge will be Patrick’s daughter Kathryn and friend Gary Ratcliffe, Matt’s friend John Bate and Andrew Sayers whose wife Lucy works at Trident Reach.
Mount Kilimanjaro is a dormant volcanic mountain in Tanzania, in East Africa. It is the tallest free-standing mountain in the world. As well as contending with the risk of altitude sickness because of its height, the Trident Reach fundraisers will be climbing its slopes in temperatures ranging from 27C during the day to -20C at night.
Trident Reach provides housing, care and support services to vulnerable people with a range of needs across the Midlands region, including homeless people, those with disabilities or mental health problems, the elderly and people fleeing domestic abuse.

Posted on by Mark Thomas

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