Our team – your team The Word Association team are ready to work with you. With over 100 years of experience between them, they represent an experienced full service marketing and PR agency that specialises in the housing sector and tenant communication in Wales. Founded in Cardiff by Chief Executive Mark Thomas, Word Association shares your passion for communities and for making a difference to people’s lives. Mark has previously worked with Hendre Housing Association, and with House Mark Wales. Public Relations Director Perry Buck says: ‘The way we work is to place people at the heart of everything we do. Whether it is in images, in interviews, in stories, or on the web, it is about using people to drive the communications messages. Whatever your housing or communication challenge – whether it is stock transfer, sheltered housing, regeneration, or shared ownership – we are the team who can help.’
TAI 2008 The Word Association team are looking forward to meeting up with you at Tai 2008 in Cardiff next week. Mark Thomas, Perry Buck, and Rav Jagdev will be at the conference talking about how Word Association can help your organisation.	CYMRAEG CLIR Plain, simple, effective communication through both the mediums of Welsh and English is the hallmark of all our work. Word Association’s experience in the field means that it knows just how important communication and consultation with tenants and other stakeholders is.
IN THE BAY Public affairs is a crucial element of the work for any housing organisation in Wales in the light of the Welsh Housing Quality Standard. Working with government advisors and Assembly members is an important part of this. That doesn’t mean that local councillors and communities leaders should be left out, however. Perry Buck says: ‘Good public affairs is about being inclusive; about people receiving the same information at the same time.’
WELSH HOUSING QUALITY STANDARD – CHANGING LIVES FOR THE BETTER Word Association Public Relations Director Perry Buck has spoken this week about his belief that the WHQS will have an enormous impact on communities across Wales. He says: ‘The investment to reach WHQS is bigger than the funding for Objective One. The job of talking about that and helping to make sure that people benefit from it in every possible way – through increased local employment and training opportunities for example – is one of the exciting things about the WHQS.’