The Word - October 2004

Welcome to the second e-mail issue of The Word.

This will be a regular newsletter bringing you the latest news from Word Association.

GIVE YOUR FEEDBACK AND HELP CHARITY

Every donation now increased to £10!

To ensure that every client’s needs and expectations are not only met, but exceeded, Word Association is keen to gain regular feedback through its Customer Satisfaction Survey.

In addition to sharing valuable comments and views, clients can also support a charity of their choice as the consultancy makes a charity donation for every questionnaire filled in.

And this donation has just been increased to £10.

Managing Director, Mark Thomas, explained: "Our strapline is ‘where communication changes lives’ and increasing our charity donations means that we are doing just that! We hope it will also encourage even more clients to complete the questionnaire so that we can ensure we are delivering the best service possible."

Administration Assistant, Lisa Friswell will shortly be sending a copy of the Customer Satisfaction Survey to all clients, so watch out for it!

This year’s three supported charities are British Lung Foundation, Cancer Research and Homeless International. If you have any suggestions for nominated charities for 2005, please contact Lisa on 01455 614333 or email lisa@wordassociation.co.uk

Welcome & Farewell

Word Association welcomes Amy Liddington to the team as Marketing & Media Relations Assistant.

Amy will be helping to plan and run innovative media relations campaigns, assisting with events organisation for clients and supporting all aspects of marketing activity.

Amy joins Word Association from the Chartered Institute of Housing in Coventry where she was Senior Events Administrator. This involved providing on-site administration for all seminars and conferences including producing information packs, liaising with speakers and actually attending the events to ensure that they ran smoothly.

"I’m really looking forward to being part of the Word Association team and drawing on my past experience to help clients run successful marketing campaigns and events," she said.

Amy replaces Sales & Marketing Officer, Dan Ludlow who left this summer. We wish Dan every success in his future career.

Going for Gold!

While the Olympics have been headline news during the past few months, Word Association has been helping Nuneaton & Bedworth Borough Council go for gold!

The consultancy devised a Olympics themed campaign to encourage residents to get involved in helping their Council become the very best it can in preparation for its Comprehensive Performance Assessment (CPA) in July.

A special logo based on the Olympics rings was created and a ‘decathlon of key services’ was launched by Nuneaton Olympic hopeful, swimmer Adam Whitehead. This involves putting 10 key services under the spotlight to show how the Council is performing against targets. A comprehensive A-Z of Council services was also produced.

"CPA is a like an Olympics for councils with the highest rated councils getting a gold," explained PR Director, Julie Horwood. "The results of the CPA will be out in October and we hope that we have helped the Council become as successful as Team GB."

Word Association is an award-winning full service public relations and marketing consultancy which works to change people's lives through the power of communication. The consultancy provides specialist communication advice and support for a wide range of both public sector organisations including councils, housing associations and regeneration initiatives, and private companies. Services include Advertising, Corporate Identity, Events, Exhibitions, Marketing Strategy, Media Relations, Publications, Research, Training and Website Design.