Welcome to the sixth issue of The Word, which brings you the latest news from Word Association

RAPID RESPONSE FOR POLICE

Police federations from Durham down to Hertfordshire enjoyed a rapid response from Word Association when their conference newsletters and reports were turned around in a week.

PR Director, Julie Horwood, has been attending the Police Federation Conference for the past five years to produce a newsletter for Leicestershire Police Federation. At Word Association we know how to market ourselves – as well as our clients – and when we created a promotional postcard offering our services to the other 43 Police Federations in England and Wales, seven immediately asked us to work with them.

In addition to producing a 24 page newsletter for Leicestershire Police Federation which was delivered 10 days after the end of conference, we also created a four page newsletter for Cleveland Police Federation. After the conference finished on the Friday, they saw their first proof on the Tuesday!

Plus, we provided copy by the Tuesday for six other Federations including Durham, Cumbria, Bedfordshire and Lincolnshire, who ran it on their intranet.

“ I must state I am impressed by the quality of the newsletter which is excellent,” wrote Brian Docherty, JBB Secretary of Cleveland Police Federation. 

Want to know more about our newsletter service? Click here to email Julie Horwood or call her at Word Association on 01455 614333.

 

FOOD FOR THOUGHT

With one in 10 people suffering from food poisoning every year, Word Association has been working with Nuneaton and Bedworth’s food hygiene specialists to promote a new website offering an absolute feast of information on food safety and healthy eating.

The site at www.nbbcfood.info has been pioneered by the Nuneaton and Bedworth Borough Council’s environmental health services food safety team and needed a high profile launch to encourage owners of food businesses, schools, colleges and food professionals, to really get their teeth into it.

The Word Association team used the start of National Food Safety Week on 13th June to organise a launch at the Civic Hall in Bedworth, which saw around 60 representatives of food businesses attending. Jenny Morris, national food policy officer at the Chartered Institute of Environmental Health and Nigel Binns from Rentokil both gave presentations.

Affable site mascot, Spud, was also created and is already out and about in the Borough, handing out information on barbecue safety. ‘SpudZone’ is set to hit the website in September, offering a good food hygiene interactive games area for children.

 

NEWS IN BRIEF
  • EXAMPLE OF EXCELLENCE
    Our reputation goes before us! When Kingsbury School began its bid for Science Specialist College Status, the body which manages the process showed them the leaflet we produced when John Cleveland College went through the same process, citing it as an example of good practice. To be successful in their bid, schools must prove they have the backing of their local community by securing their own funding. And this means raising their profile locally. Kingsbury School asked us to produce a similar leaflet which is currently being used to tell parents, stakeholders and local businesses all about the process and encourage them to donate funds.
  • SPEAKING YOUR LANGUAGE
    At Word Association we certainly speak your language. We can translate literature into any language quickly and accurately. For example, Moseley & District Housing Association’s Audit Commission survey highlighted the need to be more inclusive and so we stepped in and have been translating a variety of publications into community languages including Benagli and Urdu ever since. We also offer a range of other services to support inclusion including producing material in Braille and large print or on audio cassette.
  • BABY BOY
    Congratulations to Finance & Administration Manager, Melanie Moore who gave birth to Daniel Joe on April 10th, weighing 7lb 2oz.

Word Association is an award-winning full service public relations and marketing consultancy which works to change people's lives through the power of communication. The consultancy provides specialist communication advice and support for a wide range of both public sector organisations including councils, housing associations and regeneration initiatives, and private companies. Services include Advertising, Corporate Identity, Events, Exhibitions, Marketing Strategy, Media Relations, Publications, Research, Training and Website Development.

© Word Association 2005 | Hinckley Office: 01455 614333 | Bath Office: 01225 465320
email: info@wordassociation.co.uk