Welcome to the sixth issue of The Word, which brings you the latest news from Word Association

AWARD WINNING SERVICE

Thanks to a wide range of help and support from Word Association, local companies and organisations have been in the running for some high profile awards recently.

When Hinckley based specialist printer, Checkprint, was named as an ‘enterprise champion’ by winning a Queen’s Award in April, we enabled them to really make the most of this ultimate business accolade. Our innovative media relations campaign made people far and wide aware of the company’s success.

James Butcher Housing Association in Theale near Reading is currently waiting to hear if they’ve made the shortlist for the iNbiz awards. Having interviewed the two tenants being put forward for the Good Neighbour and Leadership categories, we drafted the award application outlining what they’ve each achieved for their neighbourhood.

Plus, various organisations including Jephson Housing Association Group in Leamington Spa have successfully gained the Chartermark Award with our support. We helped co-ordinate a steering group to focus on different areas of the business and advised staff on how to gather and present information for the award application.

If you’d like us to help you win awards, click here to email Mark Thomas at Word Association or call him on 01455 614333.

 

MAKING LIGHT WORK OF IT

News that Iraqi engineers were being trained by a UK company to rebuild their country’s electricity network was quick to spread when the Word Association team got on the case.

Having identified the key messages which Empower Training Services wanted to promote, our media relations team used their strong media contacts to place the story with journalists throughout Empower’s home county of Nottinghamshire, as well as with national trade publications.

Coverage appeared in IEE Review Careers, PEI Online, This is Nottingham and Extra Newsletter, explaining how the Iraqi engineers were being flown to the UK to take part in two courses on electricity run by Empower.

Plus, an eye-catching spread in the Nottingham Evening Post resulted in free editorial for Empower which would have cost nearly £3,000 for the equivalent advertising space.

To find out more about our creative media relations service, click here to email Julie Horwood or call her on 01455 614333.

 

NEWS IN BRIEF
  • SPEAKING YOUR LANGUAGE
    At Word Association we certainly speak your language. We can translate literature into any language quickly and accurately. For example, Moseley & District Housing Association’s Audit Commission survey highlighted the need to be more inclusive and so we stepped in and have been translating a variety of publications into community languages including Benagli and Urdu ever since. We also offer a range of other services to support inclusion including producing material in Braille and large print or on audio cassette.
  • BABY BOY
    Congratulations to Finance & Administration Manager, Melanie Moore who gave birth to Daniel Joe on April 10th, weighing 7lb 2oz.

Word Association is an award-winning full service public relations and marketing consultancy which works to change people's lives through the power of communication. The consultancy provides specialist communication advice and support for a wide range of both public sector organisations including councils, housing associations and regeneration initiatives, and private companies. Services include Advertising, Corporate Identity, Events, Exhibitions, Marketing Strategy, Media Relations, Publications, Research, Training and Website Development.

© Word Association 2005 | Hinckley Office: 01455 614333 | Bath Office: 01225 465320
email: info@wordassociation.co.uk