Welcome to the sixth issue of The Word, which brings you the latest news from Word Association

CALENDAR GIRLS ARE A HIT

Word Association’s innovative media relations service for Independent Paper has proved to be a real talking point in the industry.

The paper merchant abandoned the usual customer calendar idea at the start of the year and gave printers the opportunity to print their own calendars using photographs commissioned by Independent Paper instead.

Over a six week period, Independent emailed customers photos of professional actresses in calendar format, using the overall theme of Independent Thinking. Although the company made suggestions as to which type of paper to use, it left the actual printing of the calendar to printers themselves.

Using our contacts within the media, we were able to secure high profile coverage for this creative campaign which gave Independent Paper a real boost to start the year off.

To find out more about our creative media relations service, click here to email Julie Horwood at Word Association or call her on 01455 614333.

TEAM STRENGTHENED

Word Association has strengthened its team further with a new appointment and two promotions.

Jason Penn has joined as Creative Director, bringing more than 15 years’ design experience in corporate literature, advertising, packaging, corporate identity and point of sale material. Jason’s appointment means we’re now able to offer an even broader creative design service to clients and several have already seen how he develops creative ideas which achieve results.

Following her promotion to PR Executive, Amy Liddington has been busy helping to plan and run innovative media relations campaigns for clients, as well as organising conferences and events. Amy keeps in regular contact with journalists to secure maximum coverage for clients.

Melanie Moore has been promoted to Central Services Director to ensure the smooth running of the company. By effectively managing all administration, personnel and financial issues, Melanie enables other members of the team to concentrate on providing the best possible service to clients.

The past two years have seen us delivering the colourful newsletter in time for the Chartered Institute of Housing Regional Conference in Brighton, which gives Croudace an excellent opportunity to raise their profile in the social housing sector. We chose an eye-catching photograph featuring Kirstie Allsopp from Channel 4’s “Location, Location” programme for the front page this year and, as a result, more than 1,300 copies flew off the Croudace stand.