CIPR Excellence award winners

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Read about our award

Judges said that Word Association had transformed a potentially dry topic – the 10th birthday of whg, a social housing organisation – into an utterly compelling real-life story. Meet Jack Haddock, one of the town’s characters. Through their nostalgia-rich publication, they manage to counter the negativity currently surrounding social housing. ‘The Home that Jack Built’ gained extensive local and national media interest and turned Jack into something of a hero. The printed document impressively exceeded the needs and expectations of whg and became a sentimental keepsake for its residents.

Download our case study here


  • Word Association
  • Atkins Building
  • Studio 7a
  • Lower Bond Street
  • Hinckley
  • Leicestershire
  • LE10 1QU

01455 614333

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