Read about our award
Judges said that Word Association had transformed a potentially dry topic – the 10th birthday of whg, a social housing organisation – into an utterly compelling real-life story. Meet Jack Haddock, one of the town’s characters. Through their nostalgia-rich publication, they manage to counter the negativity currently surrounding social housing. ‘The Home that Jack Built’ gained extensive local and national media interest and turned Jack into something of a hero. The printed document impressively exceeded the needs and expectations of whg and became a sentimental keepsake for its residents.