At home with Shakespeare

Charity campaign

Warwickshire Rural Housing Association provides affordable homes in the county of Shakespeare's birth. His writing gave us the inspiration for the 2002 annual report we produced for WRHA, and we think he would have approved of the campaign we ran last year to help the Association make its case for gaining charitable status.

Our task was to send a questionnaire to every tenant asking for information on their financial position. We kept it simple, added an incentive in the form of a prize draw, backed it up with a press campaign and achieved an amazing 90% response rate - a result that has helped to secure WRHA's future and paved the way for launching the new Midlands Rural Housing alliance.