Client: TILE HILL COLLEGE, COVENTRY (now City College, Coventry)

Project: THC News

Background: This is one of our growing portfolio of clients in the education sector. We work with the college on a range of projects including press advertising, prospectuses in both brochure and CD format and their newspaper, THC News.

Details: This is a colour tabloid newspaper distributed with the Coventry Evening Telegraph and produced three times a year.

Objective: To raise the profile of the college in today's competitive world of further education and to encourage potential students to enrol for courses.

Description: The August 1999 edition of the newspaper is 16 pages. The publication has a magazine style full colour photo on the cover. Inside detailed information about courses is interspersed with articles on the human success stories behind those courses.

Our role: THC News is a good example of Word Association's full service in action. Working closely with the college we did the research and writing, design and artwork and organised the photography, printing and distribution.

The challenge: Account director, Sarah Thomas said: "It's vital to get the balance right on projects like this. On the one hand we need to get across complex information about the hundreds of courses the college offers in a clear and simple way. On the other hand we need to make the newsletter lively, accessible and youthful. We think we've got the balance right."

Feedback: Amy Williams, of the college's marketing department, said: "We enjoy working with Word Association. The two editions of THC News they have produced have been a great success. The newsletter looks very professional, we've found Word Association easy to work with and the response we've received from tutors and students has been very positive."