Word Association heads into Orbis

Client: ORBIS

Project: A staff newsletter

Background: Orbis specialises in the protection of property, particularly empty homes on council or housing association estates.

Objective: To re-launch Orbis’ internal newsletter as part of a larger human resources communications programme to keep employees informed during a period of change.

Our role: Word Association was commissioned to design, copywrite and produce Orbis’ existing staff newsletter which is distributed to 500 employees throughout the UK and overseas. Innovative design visuals were created for ‘In Orbis’ which mirrored Orbis’ new corporate identity and a broad range of stories were researched and written for the first edition. Since then, Word Association has continued to produce In Orbis on a regular basis. So that employees feel that this is their newsletter, Word Association interviews staff to gain articles and encourages contributions from members of the team. Internal newsletter production is part of Word Association’s overall service for HR departments, which also includes work-life balance issues, recruitment and a host of internal communication tools including ezines and team briefings.

Results: Staff now look forward to the arrival of the newsletter as it has become a very informative and highly interesting publication due to its good mix of business and staff stories.