Bromsgrove puts its trust in us

Client: BROMSGROVE DISTRICT HOUSING TRUST

Project: The launch of the Housing Trust

Background: Once tenants had backed the transfer of 3,200 properties from Bromsgrove District Council, a new Housing Trust was established to take over the management of the council homes.

Objective: To ensure the smooth set up and launch of the Housing Trust through full involvement of residents.

Our role: Word Association drew on its full range of services to support the creation of the Trust. This included providing specialist advice throughout the launch process; staging a resident improvement works survey; creating a corporate identity and undertaking a major rebranding programme; devising a media relations campaign; organising launch events for staff and sector representatives and producing a host of literature including a corporate brochure, resident newsletters, flyers and display panels. Word Association continues to work closely with the Trust.

Results: The new Trust enjoyed a successful launch with positive media coverage and more than one third of residents responding to the consultation programme. Residents are already pleased that the Trust is keeping its promises.