Reflecting cultural diversity
Client: asra Housing Group, formerly Leicester Housing Association (LHA)
Project: Tenant newsletters and annual reports
Regular tenant newspapers and annual reports for four community-based housing providers covering ethnically diverse areas of Leicester.
Word Association started working for the then LHA in 1996. It comprises four separate community-based housing providers, each covering different areas of Leicester – Belgrave Neighbourhood Co-op Housing Association, Cossington Housing Co-op, Maynard Co-op Housing Association and Ross Walk Housing Co-op. Each is run by and for its tenants.
We produce each of the co-ops’ annual reports and their regular tenant newsletters throughout the year.
The co-ops work in an ethnically diverse community and rent homes to people from a wide variety of cultures, so it is important their publications reflect this diversity and are accessible to all.
Ahead of each publication, we meet with the Chair of each of the four co-ops to discuss possible ideas and, in the case of annual reports, a choice of designs. This ensures we reflect the character of the area and the personalities involved in running the co-ops
Our commitment to producing quality publications and building a close relationship with the co-ops – including members of our team attending their annual general meetings and multi-cultural evenings – has yielded excellent results. We have developed a strong bond which has led to them becoming one of our most longstanding clients.