A red carpet premier for pioneering video
Client: Charnwood College
Project: Lip dub video launch event
We generated extra publicity for a promotional ‘lipdub’ video featuring students and staff at a new Leicestershire college by launching it at a special “Oscar night”.
We came up with an imaginative event for the launch of our ‘lipdub’ video promoting Charnwood College - the first in Leicestershire to be formed by bringing together two existing schools, to provide all-through 11-19 education.
We styled the launch event of the video as an “Oscar ceremony”, complete with red carpet, paparazzi, Oscar awards and everyone being asked to ‘dress to impress’.
We planned every aspect of the glittering event, from designing and creating the tickets to organising ice-creams served to the audience as they watched the video. The evening ended with a screening of a “making of” video – behind-the-scenes footage depicting how the film was produced.
Not only did the event generate valuable publicity, Principal Mark Sutton said it helped create a real Hollywood-style buzz around the school and was a thoroughly enjoyable evening.