Rainbow design for eye-catching brochure
Client: Trident Reach the People Charity
Project: Promotional brochure
We produced a rainbow-themed booklet for Trident Reach the People Charity, giving them a brochure showcasing their work which would also catch the eye of key stakeholders.
Trident Reach the People Charity asked us to produce a brochure for stakeholders which showcased its work providing housing, care and support services to vulnerable people across the Midlands.
We created a fresh and eye-catching design, in line with the charity’s branding but with brightly coloured curved pages which created a rainbow effect as you opened the booklet.
It included fun photos of Trident Reach’s clients and staff, capturing the charity’s unique personality and making them stand out from the crowd.
We also devised a new slogan – ‘Help us Reach the people others cannot reach’ – after a strategy workshop we facilitated with staff resulted in over 20 marketing recommendations.
The brochure is a striking publication which Trident Reach says has proved useful in terms of “selling” the charity to assist in winning funding and contracts.
Janette Beckett, Head of Quality, Marketing and Governance at Reach The People Charity, said: "We couldn’t and wouldn’t recommend you unless you delivered the goods, which you do every time with quality and pride. So thank you."