Promotion markets innovation
Project: Promoting a computed aided design package
We promoted an innovative software package for IBM by producing leaflets and mailers illustrating how companies had successfully used their product.
IBM asked us to promote their ground-breaking CATIA software package, which effectively linked a computer aided design system to an engineering analysis system.
We produced promotional leaflets and mailers about CATIA, which transformed a drawing into a 3D image and then linked it to another software package to produce all the tooling needed to manufacture the product.
Through case studies we highlighted how it had been successfully used by different companies on a range of projects.
Our marketing work raised the worldwide profile of this innovative product.