Powerful promotion for training courses
Project: Promotional literature for training courses
We designed a comprehensive range of promotional literature on technical training courses for a company looking to raise its profile in the power industry.
We were asked to design a complete range of literature to launch the technical training department of Empower, following a management buyout.
Our design team created an attractive prospectus, featuring an easy-to-read grid giving all the relevant information about the courses, which were mainly aimed at workers in the power industry.
As part of an overall marketing strategy, this was accompanied by a PR campaign and a regular newsletter promoting Empower’s training courses and providing company updates.
Empower, using the new prospectus to attract people onto its courses, quickly established itself as the top technical training company in the power industry.