Our part in a town’s transformation
Client: Walsall Council
Project: Regeneration information brochure
To create the maximum impact for plans to regenerate a West Midlands town we designed a distinctive folder containing explanatory leaflets about the project.
Walsall Council asked us to create a striking brochure for its Strategic Regeneration Framework project to regenerate ten district centres. It wanted to use it to attract funding and support.
We called the A4 brochure, “Transforming Walsall Together’ and designed it as a 6-page folder with a distinctive flap and a pocket containing ten A5 leaflets for each of the district centres.
There was strong imagery throughout the literature, with clever use of icons to represent different areas of focus, such as housing, transport, the economy and the environment, as well as lifestyle photography of Walsall.
The eye-catching brochure played its part in attracting funding and support for the project. We were delighted to see the work take place and the final results of the regeneration.