A new look for Open Spaces
Client: Open Spaces Society
Project: A re-brand
We created a new look for the Open Spaces Society to give them a contemporary identity which reflected their core values.
The Open Spaces Society approached us to giving their organisation a re-brand after we offered to donate two weeks’ of consultancy time to a charity to mark our 20th anniversary.
We analysed their values and discussed their requirements before coming up with a range of designs for a new logo.
These were on a variety of themes, but we felt all had the appropriate colourways and image to reflect the core values of the Open Spaces Society.
After responding to the feedback of key staff, we presented the final logo at the charity’s AGM. We explained the rationale behind our recommended logo – including the ‘journey’ we took to reach the final design, as well as the importance of having a memorable brand.
The new logo has been applied across the charity’s stationery, publications and website, giving them a bold and contemporary brand.