A mutually attractive new image


Client: Liverpool Mutual Homes

Project: A re-brand

We created a new identity for a Liverpool-based housing association by designing a clever, but simple, logo which captured their essential values.
We were asked to create a new image for Liverpool Mutual Homes (LMH), starting with a logo which needed to reflect its core values and the spirit of its community.
Our designers came up with a simple, but highly effective, logo which captured their values of partnership and mutual co-operation.
Its red and blue colouring also distinguished the housing association from the purple livery of Liverpool City Council, as well covering as both sides of the city’s footballing allegiances.
We also developed a strategy on the use of the new logo and colourways, including comprehensive brand guidelines on how the logo should be applied in different situations.


Our recommended logo and colourways were selected by the LMH board, and they formed the basis of a new identity for the housing association. The logo was applied across all their communications to create an attractive new image.

  • Word Association
  • Atkins Building
  • Studio 7a
  • Lower Bond Street
  • Hinckley
  • Leicestershire
  • LE10 1QU

01455 614333 [email protected]

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