Mapping out an annual report


Client: Trident Reach the People Charity

Project: Annual report

We came up with an imaginative theme for the annual report for a Midlands-based charity to make it a readable and attractive publication
Trident Reach the People Charity, which provides housing, care and support services to vulnerable people across the Midlands, asked us to create a attractive annual report which people would want to pick up and read.
Our design team came up with the concept of a map to guide people round the work of the charity’s various services. We presented the charity with a range of different options.
The final design used fresh and eye-catching colours to fit in with the charity’s branding, and gave the report the appearance of a guide to tourist attractions.


The design of the annual report helped make Trident Reach stand out from the crowd, and there was positive feedback from all levels of the organisation.
Janette Beckett, Head of Quality, Marketing and Governance at Reach The People Charity, said: "We couldn’t and wouldn’t recommend you unless you delivered the goods, which you do every time with quality and pride. So thank you."

  • Word Association
  • Atkins Building
  • Studio 7a
  • Lower Bond Street
  • Hinckley
  • Leicestershire
  • LE10 1QU

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