Looking to the future
Client: Festival Housing
Project: Stakeholder engagement survey
We carried out a survey of key stakeholders for Festival Housing, then analysed the results for them to use before they drew up their forthcoming corporate plan.
Word Association was asked to carry out a survey of stakeholders for Festival Housing, which provides affordable homes and support services to people in Herefordshire and Worcestershire.
It wanted to find out what its stakeholders thought of Festival Housing and its work before drawing up its “2020 Vision” corporate plan, a strategy outlining its priorities over the next few years.
We conducted in-depth telephone interviews with key stakeholders such as local authorities, health partners, suppliers and other housing associations.
This was followed up with a comprehensive, eight-page questionnaire sent by email and post to around 70 other stakeholders.
We produced a detailed report analysing the survey results, which we presented to the Festival Board at their strategy planning “away day”.
The survey achieved a high response rate of about 50% and succeeded in gaining a good picture of how Festival Housing was seen by stakeholders. Our findings helped the Board draw up a new vision, key values and priorities for its future direction.