Improving the image of trade apprenticeships
Project: To produce an information pack, flyer and advert
Midlands training base The Skills Centre offers a range of apprenticeships in construction trades such as plumbing, electrics and carpentry. The centre asked us to produce literature to publicise its apprenticeships and raise the standard of applicants by promoting the courses as expert training to prepare young people for professional careers.
We produced an apprenticeships information pack, a flyer to hand-out at open days and other events, plus a newspaper advert to raise awareness of the centre’s work in the local area.
The Skills Centre Manager Karen Brewer said: “We are very pleased with the work Word Association has done for us. The apprenticeships information pack and other promotional materials have proved very useful tools in generating interest and prompting inquiries about our courses.”