The home that Jack built


Click here to download a copy of The home that Jack built


To find out more about read our case study on the CIPR Excellence Awards website

Client: whg

Project: A publication celebrating whg’s 10th anniversary

We helped produce a commemorative book looking at the social history of Walsall and its homes by focusing on the life of Jack Haddock, who has lived in the same house since 1927.
To celebrate the 10th anniversary of Walsall Housing Group, we came up with the concept of a research project looking at the role of social housing and changing needs.
We gave it real personality by focusing on the life of octogenarian tenant Jack Haddock, who still lives in the house his family moved into in 1927.
Working alongside Rob Hunter, whg’s Research and Policy Analyst, we have produced a fascinating book which features Jack’s story and old photos running alongside a history of whg and its achievements over the last 10 years.
We called the book ‘The Home That Jack Built’ and launched it at a special event in front of more than 100 business leaders and civic dignitaries.


The national and regional publicity generated by the book included features in the Daily Mail, the Daily Express, the Sun and the Birmingham Mail.

The research carried out into housing needs will also be used in whg’s future planning applications and spending decisions.

  • Word Association
  • Atkins Building
  • Studio 7a
  • Lower Bond Street
  • Hinckley
  • Leicestershire
  • LE10 1QU

01455 614333

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