A guide to their new pad

CaseStudies-MyPad

Client: whg

Project: A new staff guide

We created and produced MyPad – a practical guide for staff working in the new Walsall offices of housing association whg.
With a move to a new office planned, housing association whg wanted to provide staff with practical information about the new premises as well as reinforcing or changing some working practices.
We came up with the ‘MyPad’ concept to give staff a sense of ownership of their new work guide, and gave it a stylish look so it didn’t look like a boring manual.
It took the form of a practical notebook containing information about working practices in the new building as well as a year planner and notepad pages.

Outcome

Ian Hill, Head of Communications and Business Improvement, whg, said: "Word Association has exceeded my expectations. They have proactively presented a range of design concepts and ideas whose quality and creativity have been not only exciting but bang on message. There has also been a huge improvement in our brand representation through a subtle refresh of the logo and clever use of illustrations.”

  • Word Association
  • Atkins Building
  • Studio 7a
  • Lower Bond Street
  • Hinckley
  • Leicestershire
  • LE10 1QU

01455 614333 info@wordassocation.co.uk

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