Global marketing for a safety product
Project: PR and communications strategy
We raised the profile of a unique safety product through a PR and communications strategy targeting global audiences in a variety of sectors.
The Leicestershire-based Jackloc company, which has invented a restrictor limiting the distance a window can be opened and so reducing the risk of accidental falls, asked us to devise a full communications strategy for their product.
We analysed their existing marketing and branding as well as their potential marketplace before devising a complete communications plan setting out recommended timescales.
Our strategy included a marketing matrix detailing audiences in a variety of professional, trade and domestic sectors across the world, as well as identifying timely opportunities to get tactical messages across.
After discussing the plan with company directors, we drew up a targeted media schedule and began an intensive global marketing campaign.
Our strategy achieved more than £123,000 worth of media coverage for Jackloc in July-September 2013. This included features in the At Home magazine, Midlands Business News, the Leicester Mercury, the Leicester Mercury Business Weekly and the Care Talk website.