Finance firm gets brand new outlook


Client: Accapita

Project: Re-branding and re-naming

A Leicester-based accountancy firm looking for a new identity turned to Word Association for a complete rebranding campaign.
We were asked to re-name and re-brand the Leicester-based accountants and business advisors Ashgates to give them their own identity following a management buyout.
They had already spent many hours of vital management time trying to create their own new name when they appointed Word Association to push the project forward.
After discussing their requirements, researching the market and running a creative brainstorming session, we presented them with a variety of potential names. They felt the name ‘Accapita’ struck the perfect tone.
We then worked with them on a new logo, offering a range of design options and colourways, before they made their choice. We gave them detailed brand guidelines and applied the new branding to all their marketing materials. The logo is at its most striking on the outside of their landmark building in Leicester city centre.


Partner Rakesh Sonigra said: “After many hours of management time spent in considering and rejecting hundreds of names, we appointed Word Association to push the project forward. We have been delighted with their contribution and would happily recommend them.”

  • Word Association
  • Atkins Building
  • Studio 7a
  • Lower Bond Street
  • Hinckley
  • Leicestershire
  • LE10 1QU

01455 614333 [email protected]

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