Estate launches its own newspaper
Client: Beechdale Community Housing Association
Project: Community Newspaper
A 12-page community newsletter, The Noize, providing a focal point for information and news for residents on a Walsall housing estate.
Beechdale Community Housing Association (BCHA), which manages homes on the Beechdale estate in Walsall, previously produced a tenants’ newsletter. But it wanted to appeal to the wider community and develop a publication for all the estate’s residents which would keep them up-to-date, while building community spirit.
Word Association held a marketing and communications strategy workshop with BCHA. We came up with the proposal of a 12-page, quarterly paper called The Noize – in recognition of Beechdale’s busy atmosphere and after the song by Slade singer Noddy Holder, who grew up on the estate.
We work with BCHA to produce story ideas, carry out research and interviews before writing and producing the finished product, which is circulated to all homes on the estate.
Since its launch in Winter 2008, The Noize has become extremely popular with residents, many of whom rate it as their favourite newspaper. It has a readership of 7,500 and is supported by a number of local businesses and organisations.
Even Noddy Holder has given it his backing. He said: “I think The Noize is an excellent idea – even more so, as it’s called The Noize! It is a great way of letting the whole community know what is going on in their own area and recreating a special community spirit for everyone living there.”