Building a new estates community spirit


Client: Lyng Community Association

Project: Transforming the reputation of a Midlands estate

We were at the heart of a campaign to develop a real community spirit on a regenerated West Bromwich estate which had once been a depressing 1960s eyesore.
The Lyng Community Association (LCA), a pioneering housing association which led the re-development of the Lyng, asked us to transform the estate’s reputation through an intensive range of PR, marketing and community initiatives.
We have worked alongside the resident-led LCA board since 2009, producing a well-respected quarterly tenant newsletter, which is packed with activities taking place on the re-built estate. Lyngline has become a newspaper for the whole community.
We’ve also raised the Lyng’s profile by securing positive local media coverage for the estate, as well as developing and updating two estate-focussed websites and a community Facebook page.


We have helped turn the Lyng into one of West Bromwich’s most popular estates, with a waiting list to rent its new homes. It was no surprise that a tenants’ survey carried out at the end of 2012 revealed that 85% of those asked said it was now a “great place to live”, which was up from 76% in 2010.
Our work certainly helped boost the estate’s community spirit. The same survey showed 71% felt there was a “good community spirit” in 2012 – a significant increase from the 48% who responded positively in 2010.

  • Word Association
  • Atkins Building
  • Studio 7a
  • Lower Bond Street
  • Hinckley
  • Leicestershire
  • LE10 1QU

01455 614333

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