Promoting affordable housing scheme
Project: Shopping centre promotional displays
We created promotional displays and literature for use in roadshow events across the East Midlands to raise awareness of the affordable housing schemes run by EMHomeBuy.
As part of an overall strategy to raise awareness of EMHomeBuy and promote its affordable housing schemes, we designed advertising displays and promotional literature for use at roadshow events.
Our design team created an eye-catching advertising stand comprising two pull-up displays and a podium.
Branded giveaways and promotional literature were also handed out by four staff members at the roadshows in shopping centres in Northampton, Lincoln, Nottingham and Derby.
The eye-catching advertising displays helped EMHomeBuy staff meet hundreds of potential customers. There was a direct sale as a result of the Nottingham roadshow, and the number of “hits” on their website doubled to more than 14,000 a day.