A customer focus on annual reports
Client: Homes in Havering
Project: Annual report for tenants
We put tenant involvement at the heart of an annual report we designed, wrote and produced for Homes in Havering.
Homes in Havering, an Arm’s Length Management Organisation of the London Borough of Havering, asked us to produce an annual report which would appeal to their tenants and communicate their strategic plans.
We involved residents in the process by organising tenants’ focus groups, giving them the opportunity to raise a range of issues they wanted covered in the annual report.
We created a 24-page report which was attractive and easy-to-read, through illustrative graphics and a clear breakdown of performance information.
It also included real-life stories and tenant photographs, alongside key strategic messages and essential financial information.
We had positive feedback that tenants valued their involvement in the process, and the attractive layout of the report was also praised.