Creating a new image for a charity


Client: Myasthenia Gravis Association

Project: Re-brand a charity supporting people living with a rare disease

We created a complete new identity for the Myasthenia Gravis Association, giving the charity a more positive, contemporary and distinctive image to enable it to raise awareness of a rare disease.
Every aspect of the charity’s branding was reviewed by our design and editorial teams, who came up with a selection of logos and names to form the basis of the new image.
From our shortlist, the charity agreed to the new name of Myaware, which they felt incorporated their original name with their aim to raise awareness of myasthenia.
They also opted for a modern logo, which was cleverly designed to suggest a smile as part of their new image.
The branding was applied across all the charity’s stationery, publications and newsletters, as well as the new website we created for them. We produced detailed guidelines on how the new identity should be used.


Both the charity’s members and supporters were delighted with its new identity. Patron Nick Ross said: “I am delighted with the new branding. I particularly like the subtitle, Fighting Myasthenia Together. It is always a struggle to get priority for Cinderella conditions and the new look is a huge improvement – as is the website, which is wonderfully professional.”

Among the comments from charity members were: “I love the new name. It’s a lot softer and more eye-catching than the other one – which always reminded me of a corporate company logo. You can instantly see that this is a charity now. It looks brill.” And: “We like the new image, it is very impressive and hopefully will be easily recognised and make people aware”.

  • Word Association
  • Atkins Building
  • Studio 7a
  • Lower Bond Street
  • Hinckley
  • Leicestershire
  • LE10 1QU

01455 614333

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