Consulting over a new look
Client: Thrive Homes
Project: A corporate image re-brand
We created a strong new brand for a Hertfordshire-based housing association through a process which put research and consultation at the heart of the project.
After devising a communications strategy for Thrive Homes, they asked us to develop a new brand logo to give them a professional and consistent image.
We began by researching their requirements and learning more about their customers to help us understand what Thrive wanted to achieve through their new corporate identity.
We responded to feedback at every stage of the logo design process, before explaining the rationale behind our recommended design at an away day for Board members.
They were thrilled with their new logo, and it was soon applied to their stationery, publications, signage and website. Our team also produced comprehensive guidelines on how the logo should be used.
The new corporate identity has given Thrive a more professional and consistent image. The consultation process also gave them a real sense of ownership of their new logo, which we know was appreciated by Board members.