Communicating successfully with tenants
Client: Nuneaton and Bedworth Borough Council
Project: Communications strategy, including special edition of tenants’ newsletter
We devised a communications strategy for Nuneaton and Bedworth Borough Council which helped it complete a successful Housing Options Appraisal.
Nuneaton and Bedworth Borough Council was facing the dual challenge of a Comprehensive Performance Assessment (CPA) and a Housing Options Appraisal (HOA) and asked us for external support.
For the HOA, we worked with its housing department to develop a communications strategy that met the different expectations of tenants, staff and the Community Housing Task Force. It included a special edition of the tenant newsletter.
The CPA was due shortly before the 2004 Olympics in Athens. So a campaign based around the assessment being the ‘Olympics for Councils’ was developed, involving the design of an Olympic rings CPA logo. The campaign was launched by a local Olympic swimmer and a decathlon of media events was planned to promote different council services.
The HOA followed a stock transfer vote where tenants elected to stay with the council, so it was important for residents to view the exercise positively. This was achieved and the HOA was completed in just a few months, efficiently and cost effectively.