Comic book style hooks readers
Project: Customer annual report
To make the customer annual report for housing provider whg stand out, we created a comic-style annual design which presented information in a fun way while still delivering key messages.
Midlands housing provider whg is one of our longstanding clients and each year we come up with a new concept for their customer annual report.
They want us to design, write and produce an annual report which appeals to customers and is easy to read, but communicates important messages in line with their corporate plan.
Our designers came up with a number of totally different concepts to present to whg and its customer panel. They chose a comic annual-style design which tied in well with the cartoon-type illustrations we had already created and were using in whg’s customer-focused literature.
Ian Hill, Head of Communications and Business Improvement, whg, said: "Since joining whg earlier this year Word Association has exceeded my expectations. They have proactively presented a range of design concepts and ideas whose quality and creativity have been not only exciting but bang on message. There has also been a huge improvement in our brand representation through a subtle refresh of the logo and clever use of illustrations. Equally impressive has been the quality of the account management. We are shifting our focus to national and trade PR and thanks to Word have seen extensive coverage in a range of target publications."