Car dealership makes its marque


Client: BMW

Project: Newsletters, PR and promotional literature

We produced a business-focused customer newsletter for a BMW car dealership, alongside a PR campaign to raise its profile.
We worked with BMW car dealership Godfrey Hall, in Coventry, to produce their quarterly customer newsletter, ‘Hallmarque’. The breadth of content covered ranged from fundraising events and new appointments to vehicle launches and company updates.
Working with BMW on a corporate level, we also created eye-catching advertisements for local and national media. Our PR work involved promoting the dealership’s news with press releases, photo calls and media interviews.


The PR successes of this campaign included a TV interview with the dealership’s Managing Director.

  • Word Association
  • Atkins Building
  • Studio 7a
  • Lower Bond Street
  • Hinckley
  • Leicestershire
  • LE10 1QU

01455 614333 [email protected]

© 2018 All rights reserved Word Association

ArabicChinese (Simplified)EnglishFrenchGermanGujaratiItalianPolishPortugueseSpanish