Breathing new life into tenant newsletter


Client: Stroud District Council

Project: ‘Keynotes’ newsletter for tenants

Stroud District Council asked us to rejuvenate its tired-looking tenant newsletter after a survey revealed many residents were less than impressed with it.
We revamped the quarterly Keynotes with a vibrant, colourful design and overhauled its content to ensure a varied mix of engaging, informative articles.
Throughout the production process, we work closely with the editorial panel to make sure we deliver a newsletter that residents enjoy.
As a result, the latest survey showed that 95% like Keynotes and 95.7% find it easy to read – a big improvement on the original survey.


Stuart Strathearn, Resident Involvement Officer at Stroud District Council, said: “I’ve been very impressed by Word Association’s working relationship with the editorial panel, particularly the tenant members. Our recent readers’ survey shows that Keynotes is well balanced with a good mix of corporate, local information and news stories. It is more accessible and widely read as a result.”

  • Word Association
  • Atkins Building
  • Studio 7a
  • Lower Bond Street
  • Hinckley
  • Leicestershire
  • LE10 1QU

01455 614333

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