Branding refresh for housing group
Client: Jephson Housing Association Group
Project: A branding refresh
We refreshed the corporate identity of the Jephson Housing Association Group by creating a new logo reflecting their values and aspirations.
As part of a far-reaching PR strategy, Jephson Housing Association Group asked us to refresh their identity to reflect the values and aspirations of the housing group, incorporating some key elements of its existing logo. We also needed to produce corresponding logos for four regional divisions.
We discussed with Jephson what the logo needed to communicate and came up with a selection of designs to choose from before the final logo was agreed.
Our team then produced comprehensive guidelines on how the logo should be used,covering aspects such as primary and secondary colours, typeface, font size and spacing.
This set of guidelines also included how the identity should be applied in different situations, such as on brochures, letterheads, signs and giveaways, as well as how it should not be used.
The refresh has ensured a consistent, professional look to all Jephson communications, and we have developed the guidelines further as and when required.