Word Association

This is Word Association's 12 point guarantee which governs all of our gold standard work. As a Word Association client you can be sure of a high quality service.  You will know where you stand with us and what to expect and we are so confident we will deliver, we guarantee it.  All the above is part of our service giving you real added value and all the reassurance you need to expect the best from the best.

Strategy - In depth strategic discussions about all key campaigns.  We will understand objectives, audiences and messages then deliver appropriate tactical programmes which can be evaluated.

PR - The PR value of our coverage will always exceed your investment in our service.  

Service - We promise to be available at short notice throughout an extended working week  (from 8am to 6pm).  A member of your account team will respond to any query whether by email or phone within one hour.  We will be available to PR clients to deal with emergency PR queries 24/7.  

Value - Our low overheads, through having no central office base, enable us to offer some of the industry’s cheapest rates.  With our hourly rates starting from just £35 we promise to offer lower overall hourly rates than any other PR Week Top 40 consultancy.

Copywriting - We will be clear about the call to action for all copywriting jobs whether PR, publications, online, advertising or any other.  Producing readable copy is one thing but it also has to do a job whether it be selling, engaging, changing image or promoting.

Accessibility - We make sure that all our marketing material whether off or online is accessible to our audiences.  This involves taking into account the guidelines of the RNIB and a range of other bodies.

Ethical - We pride ourselves on being a green company and will always specify the greenest solutions.  This includes using FSC approved printers and monitoring the size of our carbon footprint.

Amends - We accept that client amends are part and parcel of most jobs.  We will happily make two sets of client amends without charge and we will never charge for those that are our responsibility.

Deadlines - We will hit all key client deadlines.  Regular scheduling, a flexible staff team and strong relationships with key suppliers mean we never miss a key deadline.

Choice - As a full service consultancy offering around 20 different marketing services we can always offer our clients a choice of tactical marketing solutions. With design this includes offering a variety of conceptual ideas for key campaigns.  This choice also extends to our team of suppliers enabling us to offer a range of options for printing and photography.  

Research - We will follow all key projects with a customer survey giving you a chance to give us detailed feedback on our performance.  This is in addition to regular face-to-face reviews with the account team and chief executive.  Where relevant we produce reports evaluating our activity and performance as part of the fee.

Fun - We guarantee that you will enjoy working with us.  We’re not precious, overbearing, temperamental or bureaucratic.  We are down to earth, easy to work with and enjoy having a laugh.  You’ll have fun working with Word Association, we guarantee it!