Speak to the face in the crowd

If a comedian wasn’t getting the laughs from the crowd anymore, he’d change his jokes, right? You won’t have the luxury of a crowd to run things by (and of course, laughter might not always be quite the aim) but getting a feel for how your work is being received is a vital marketing tool.

Sometimes, it’s something we do to inform other communications (branding or media relations, say). Sometimes we do this separately.

We’ve got all sorts of means (IT, focus groups, questionnaires) and we get the qualitative hard facts and quantitative touchy feely. Most of all, we get results. One housing association asked us to get 80 per cent response rates, we went higher (and when you think about it, that’s almost double the amount of people who turned out to vote at the general elections last time…). 

We’ve worked on:

• Corporate image
• Client awareness
• Reader satisfaction
• Status and customer satisfaction
• Charitable status
• PR ‘opinion’ surveys 

What will we work on next? Click here to arrange a chat about your research needs